The Wavespot dashboard can be divided in 4 parts - header, main, footer, and the sidebar. Once you log into the dashboard, it should look like this - Let us now understand each section, one by one.
The above region is divided in three parts -
- On the left, you can find the name of your location, and the MAC ID of your Wavespot box. It is this MAC ID that was originally used to activate your Wavespot.
- On the right, it is the status of your Wavespot. The color will be orange if it's online, and gray if it is offline. The time written on the left is the duration of the current state. For example, in the above case, the Wavespot has been offline for the last 3 minutes.
- The middle part featured the Access Code, which can be given to your patrons to access the Internet, in case they do not have a Facebook account, or do not wish to access the Internet using their Facebook credentials.
The numbered buttons on the right specify the duration for whose the data shall be shown. For example, in the above case, all graphs shall be shown using the data of the last 30 days. Other quick selection options are -
- last 15 days.
- last 60 days.
- last 90 days.
If needed, you can also choose a custom duration by clicking on the calendar icon at the right.
This area showcases the data, represented by graphs. More has been written about this under the Sidebarsection heading.
The left side of the footer denotes the ratio of male and female that have logged into your Wavespot service, and the right side showcases their age groups. However, it should be kept in mind that the above data is collated only from those who have connected to your Wavespot using Facebook connect, and not by the Access Codes.
There is also a Local button that appears when at least 5 unique Facebook users have accessed the location's Internet. Clicking on the Local button shows the demography of the users who have accessed that particular location.
Here's an example of the local demography of one such location.
Profile Information - The top of the sidebar has the profile photo of your Wavespot location, the location's name, and the category under which it has been registered.
Fan Growth - The very first graph that's featured on the dashboard is a graphical representation of the number of fans that your Facebook page gained, or lost. The graphical data is easy to read, and there's also a detailed explanation about the graph right underneath.
Added/Removed Fans - This graph mentions the number of fans your Facebook fan page might have gained, or lost, in a time period specified at the header of the page.
Page Impressions - Page impressions are the total views a Facebook page receives in a given time frame. The page impressions are broken down into different categories, which include page views, unique page views, total tab views and external referrers.
A page view is the total impressions received on your page, even if the view was repeatedly triggered by the same user in the same page session.
The unique page views statistics for your Facebook page only calculate one page impression per user per session. If the same user closes the browser and then returns to your page later in the day, that is a different session and results in a new unique page view. This tracking metric is a more accurate way to see how many people are visiting your page on a daily basis.
Top Influencer - This page ranks the fans using our proprietary algorithm depending on their influence among friends and other connections. For example, if Fan A gather more comments on his posts about your Wavespot location than Fan B, then Fan A is a more value customer for you. This feature can be effectively used to create loyalty programs for your products, or services.
Post Impressions - This data set lets you see which posts are getting across to your fans. Interaction among your fans is most likely one of your biggest goals as a social media user – so why not please your fans all the time by posting things that will get the most interactions.
Page admins can use Facebook impressions as a way to tailor their posts so they get more interaction among their fans. By looking at the Feedback percentage, admins can see which posts get the most interactions. Facebook takes the number of impressions (how many times the posts has showed up on a Facebook users' feeds, and on the page itself), and puts whatever feedback (comments and likes) there were from that post into a percentage.
Network Usage - This page gives an idea of the amount of data traffic generated by the patrons, in a given time frame. Such data can help you, as a location owner, to plan your bandwidth needs.
Connected User - This page shows details about the patrons that are currently connected to your Wavespot.
Fans - This image shows the number of fans your Facebook page currently has.